“After only 20 minutes of watching and evaluating monitor screens, the attention of most individuals has degenerated to well below acceptable levels. “
– U.S. Department of Justice Office of Justice Programs National Institute of Justice
Company
Videonetics automates the security guard monitoring process. Its proprietary video analytics software provides 24/7/365 vigilance and real time alerts based on user-defined parameters. It is the thought leader of next generation video content analysis and video system management. The patented technology has been developed, field tested, and successfully deployed in dozens of complex environments during the last four and a half years.
Videonetics Intelligent Video Analysis Technology is the brainchild of world-renowned imaging scientist and author Dr. Tinku Acharya, Fellow IEEE, INAE, IETE, IE. He is best known as the inventor of the image processing chain that allowed for the development of Intel’s first webcam. He has 130+ issued patents and 100+ scientific papers to his name.
Challenges
Videonetics looked to grow beyond their present deployments:
- Security systems in 50+ Indian airports,
- Security systems in numerous malls in the UAE
- Traffic management solutions in 35+ intersections in Kolkata
They desired partnerships with System Integrators and Value Added Resellers
They sought a capital partner that would recognize their successes and assist Videonetics in becoming a global brand.
Solution
Aggregated and analyzed swaths of market research and competitive intelligence
Developed a multi-stage go-to-market strategy that would secure immediate short term revenue for working capital
- For larger infrastructure sized projects that typically have much longer sales cycles, a second stage was developed.
Met with a national technology company to present technology and negotiate a partnership
Enabled and educated the sales team with data on prospects and marketing collateral
Current company revenue was analyzed and forecasted with industry comparables to value the company and pitch investors.
Result
An MOU was signed with one of the largest system integrators in the country.
A private equity firm made a significant offer for a minority position in the company.